A new survey by IRI shows that consumers are making at least one change to their grocery-shopping behaviors in an effort to save money while inflation remains at a 40-year high. The most popular coping strategy is cutting down on impulse and discretionary purchases like ice cream.
Consumers also are increasingly visiting multiple retailers to get the best deals they can. That’s a big change from the past two years of the pandemic when shoppers consolidated shopping trips as much as possible.