There’s a whole lot of face masks, liquid hand soap and cleaning/disinfecting product purchases going on … still. The pandemic’s early days may be behind us, but purchases of these types of items are likely to remain at elevated levels for years to come, according to shopper intelligence firm Catalina.
On the flip side, consumers have been purchasing significantly fewer beauty products, including wrinkle reducers (down 27%); breath fresheners (down 26%); facial cosmetics (down 20%); cosmetics remover (down 19%); eye cosmetics (down 11%) and hair care/styling products (down 9%). Purchases of those items are expected to pick back up as more people return to workplaces and schools this year.