It’s estimated that more than half of all web traffic worldwide originates from mobile devices, so it probably comes as no surprise that two out of every three online grocery orders are made via a smartphone or tablet. What may surprise you, though, is that many grocery businesses still don’t have a robust and mobile-friendly experience for customers ordering their groceries online.
Studies show that grocers seem to be aware of this fact: Only 22% of grocery/general merchandise retailers in a new Incisiv study said they are satisfied with their digital store experience and know they still have a lot of work to do on their store’s digital experience.
According to the study, there is a disconnect “between how retailers assess their overall store experience and their digital store experience.” And while most stores rate their in-store experience well, “they don’t think their digital experience meets shopper expectations”—especially when it originates from a mobile device.
The use of mobile devices to order groceries for pickup and delivery piggybacks on trends we’re seeing in mobile phone use in-store. According to data by Acosta, nine out of 10 shoppers are using their mobile devices as tools while they shop in-store—to clip digital coupons, look at the store’s weekly ad, access their shopping list, and use their store’s app. With online shopping, even when a desktop or laptop computer is available, consumers still prefer to order groceries on their smartphones, which is why it’s so important for grocery businesses to offer quality mobile-friendly experiences for those shoppers.
What can we do for you?
At UNFI Professional Services, we offer several industry-leading choices for delivering a top-notch and mobile-friendly experience for customers who want to shop your store online for delivery or pickup. Our DoorDash option allows shoppers to order from your store using DoorDash’s online and mobile-friendly marketplace, which reflects your pricing and inventory. DoorDash workers visit your store to pick, pack and pay for orders using your regular checkout lanes, with the order quickly to shoppers. We also work with Instacart, another mobile-friendly option that offers same-day grocery delivery or in-store pickup services.
Our eGrowcery solution provides independent retailers with an end-to-end suite of solutions designed to create an incredible online shopping experience for your customers that drives satisfaction, loyalty and repeat business. Shoppers can use a desktop or laptop computer or a mobile device to order their groceries, and there are no additional fees for a personalized mobile app for your store. We also offer another great option: Freshop. Which one is right for your store? Contact us today and we’ll help you evaluate your business and which of these online grocery shopping experiences is right for you.