“An appealing, clean, and properly structured store environment isn’t just a “nice-to-have” – it’s an absolute must for today’s retailers. The same principles must be applied to both the exterior and interior of the store, including a thoughtful design that encourages foot traffic and invites customers to linger.”
https://www.retailcustomerexperience.com/blogs/the-real-impact-of-store-appearance-on-your-bottom-line/