Here’s a grocery category that’s seeing double-digit sales gains: Pet treats. U.S. retail sales of treats for dogs and cats rose to a record of nearly $9.9 billion last year.
While consumers are buying some foods and treats for pets online, they are increasingly looking for pet food and supplies when they shop for groceries. And just as with food for their families, consumers are looking for immunity-boosting, functional and healthy snacks for their furry friends.