Don’t think social media is absolutely critical to the success of your grocery business? According to a new Accenture report, the global social commerce industry is expected to grow 3x as fast as traditional e-commerce. Social media influences every part of most people’s lives, including where and how they shop for groceries.
Think beyond posting about weekly ads, specials and events to your store’s social channels. Use social media to host giveaways and challenges, generate interest in new store features and products, engage with customers, answer questions in a timely manner and offer additional value.